This page shares a bit about my experience at Senreve, a luxury handbag company.
At Senreve, I honed my skills in brand strategy, wire-framing, graphic design, and web design, using Adobe Creative Suite, Figma, Shopify, and Asana to enhance the brand’s digital presence. I improved user experience, refined navigation, and helped shape the brand image and marketing vision, contributing to high-impact campaigns. My impact led to a transition from intern to long-term contractor, working with the company for nearly two years.
Position
Design & Marketing Contractor
Year
September 2021 - June 2023
At Senreve, I offered to design and wireframe a few of their key web pages in order to increase brand education and engagement. I used Adobe InDesign ( I later learned to use Figma for wireframing) to design the following pages: Leather Types, Leather Color Guide, Styled By You.
After the Head of Creative mentioned to me that Senreve did not have an iconic logo monogram like other luxury brands (e.g. Gucci, Louis Vuitton), I went into Adobe Illustrator and created one. It became their signature "N" monogram—which they have used on several products and packaging.
I worked with the heads of Creative and Marketing to develop assets for various campaigns that aligned with the brand image and strategy. I brainstormed marketing incentives, led photoshoot direction, edited visuals, and designed graphics to enhance engagement and drive campaign success.
